Fanatical Prospecting
"Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling" by Jeb Blount is a guidebook for sales professionals looking to build effective prospecting strategies. It provides advice for building successful relationships with prospects and generating more leads.
The book provides four key lessons to help readers get better at prospecting:
Start with a prospecting plan that outlines your goals and strategies
Focus on activities that will generate the most leads
Embrace rejection and keep trying
Establish trust with your prospects by creating value