Building a Successful Real Estate Team
Are you an entrepreneur, start-up, or business owner with a great founders story? Follow this link to get featured.
FULL VIDEO TRANSCRIPT:
INTERVIEW WITH BRIAN MOON
0:00
supposed to be helpful podcast where conversations with budding entrepreneurs prepare you for the wild journey of
0:07
building a business or side Hustle welcome back today I sit down with Brian Moon he's the founder of the Moon group
0:14
at Keller Williams one Chicago uh good family friend but I'm so lucky because
0:21
he's also one of the top real estate agents in Chicago in recognized
0:26
Nationwide a very influential broker in Chicago he not only Sells Homes uh sells
0:33
and buys homes but he also has extensive experience with General construction and project development and we get to
0:41
see a little backdrop of his beautiful home Brian how's it going good good buddy good to be here uh thanks for the
0:48
kind words thanks for the opportunity to uh talk with you today absolutely so I like
0:54
starting this off with kind of a fun question um what did you want to be growing up
1:01
I mean two things always come to the top of my head when I think about this uh professional soccer player that was my
1:07
passion growing up soccer um played a little bit in Europe when I was a teenager in England and then I
1:15
lived over there for a little bit and then uh probably an actor always I always I did a little acting in
1:21
college I was always uh you know um
1:26
not my forte I would don't think I was really good at it um it was so insecure about it so I just
1:33
was like I'm out of here but I think those two things if I could do it over again I'd work we'll work a little harder at soccer so I could actually
1:40
make it because I was pretty close uh going to the big time and then uh acting
1:45
I probably would have just stuck with it nice yes so so looking back kind of over
1:52
your career where do you think becoming a real estate uh getting into the real estate
1:59
business came from um after you know uh your soccer career
2:05
ended and then also you decided you didn't want to be an actor anymore yeah
2:10
um well I used to be an option Trader at the CBOE Chicago Board of option
2:16
exchange I started as a runner um when I was like probably 19 years old
2:22
so I dropped out a full-time College uh went uh part-time to night school and
2:27
then worked full-time down at the Board of Trade so um I did that for about two and a half years I eventually started trading at
2:35
the option exchange but my godfather my who's also my cousin was a big time real
2:40
realtor here investor home builder and he was like Hey man you're good at you're good with numbers you're good
2:46
with people uh you would crush it in this game and I was like nah nah I don't want to
2:52
be a realtor like they're just like one step above a car salesman you know I was like not gonna be me you know God I'm
2:58
sure I'm good with people but I I don't want to sell anybody anything uh and then I worked uh
3:04
eventually you know the trading uh came to an end I got fired
3:10
um not for job performance but at the time I lived an hour and 40 minutes Northwest of Chicago so I was waking up
3:18
at 4 30 in the morning to catch a 5 15 train to get to downtown by like seven
3:25
something and uh it was I did that for about two years
3:30
with almost two and a half years and I think I ended up missing the train like six times and that was the six times I
3:36
was late and uh I worked for a specialty firm out of Amsterdam called tag vandermolen and these guys were all like
3:44
Harvard Stanford you know uh some of the top schools in Britain all graduates
3:50
they're very analytical very high performers uh and here I am with a high
3:55
school degree no college degree taking night school you know kind of uh
4:01
you know just grunt but I had a I had a good you know head of my shoulders and I worked hard
4:07
um and so they liked a lot of things about me but eventually they're like hey man you can't keep showing up late like
4:12
this is your final warning I missed a train ride if you missed one train out there you have to wait 15 to 25 minutes
4:19
for the next train yeah and uh eventually they're like hey sorry we're gonna have to let you go uh we gave you
4:24
enough warnings and I literally packed up my office because at the time I was
4:31
20 21 I have my own office I was making really good money more money than both
4:37
my parents combined there you know and uh I called up my godfather and said hey do
4:43
you still want to uh you still want me to come work for you you still want me to you know sling real estate and he's like absolutely so I literally took my
4:50
box full of stuff from my office got on the metro line got off at the Clybourne stop in Bucktown walked two blocks to
4:56
his office and that was the first day I started in real estate I was 21 years old I'm 43 now so uh I fell in love with
5:05
just the way he ran his business and the way he treated people it was the opposite of what a car salesman does
5:12
um he really uh had the Platinum rule you're right not just two people the way
5:17
you want to be treated but uh he also really LED with integrity and that was
5:22
one thing that I was kind of like oh okay so you're never trying to sell anybody anything and he was like no I'm here to consult educate and teach people
5:29
what I know and I really like I really that really kind of
5:35
um held true to what my heart kind of what the way I feel led I feel like I have a gift uh to serve you know it
5:43
doesn't matter what it is uh I've I've coached soccer at the Collegiate level uh one three national championships on
5:51
the kind of college coach I've been a sailboat instructor here at Belmont Harbor teaching adults how to sail like
5:57
I just love to teach in some ways um and uh because I grew up sailing but
6:03
real estate was great because you not only make uh you have the opportunity to really help people and protect their
6:09
largest asset which generally is their their home uh but you also have an
6:14
opportunity to make good money by doing it and so for me it was something that
6:19
uh I just came natural to having an analytical background being a
6:25
numbers guy understanding the economy understanding uh just the way you know
6:31
fundamentals of the economy work and how that impacts real estate Investments uh was a natural shoe in for me to have
6:37
conversations with investors with developers and ultimately with consumers
6:43
who are you know a large portion of our our consumers like our clients are
6:49
first-time home buyers yeah so these are you know you've gone through the process of buying a condo it's you know you
6:55
don't know what you don't know just like anything else in life so for me it was just a no-brainer I fell in love with it
7:02
and I haven't really looked back and now I'm celebrating my 19th year of doing it full-time
7:08
that's amazing no that that's awesome you know in college I uh work for a
7:14
property management company and I was a leasing consultant and coming out of
7:20
college I always said I wanted to go into real estate because of the
7:26
there was something special about helping people find where they're going to live now grant that I was just doing
7:32
it with college kids yeah but something so personal yeah and something so
7:37
impactful to them uh it was just very rewarding and so um you know I I very much understand
7:45
that draw to this is one of the most impactful ways that you can help someone because it is probably going to be their
7:52
biggest asset um you know in their lifetime or one of the biggest Assets in their lifetime so
7:58
it makes sense all of those skill sets coming together and how you wanted to help people yeah I like that I met with
8:04
a couple last night who I've been working for two years to try to get in
8:09
front of right they were a lead from you know uh software company that I've hired to drum
8:16
up leads and I've just followed through followed up followed back and uh last
8:21
night we have actually had a zoom call to kind of talk about the buying process and what I loved about it was you know
8:27
they've been following me for two years kind of seeing the houses I sell seeing kind of the stuff we put on social media
8:34
stuff we do for our community and they were just kind of like uh you we were
8:39
totally sold on you right yeah and it was just like it's affirmation but the thing I love most about it was like hey
8:45
guys what I'm gonna teach you over this this process of buying your first condo together is gonna
8:50
be useful for the rest of your life right and you will actually one day you
8:56
know Lord willing have kids and you're going to teach them right so my legacy or my impact will go a lot farther than
9:03
just helping um you know helping a bank make more money or an investor make more money yeah
9:10
right where it's just a number on a piece of paper yeah no man I love that I love it so so
9:17
one question I do have is okay you're in the real estate business
9:22
what made you want to take the next step to have your own kind of practice your
9:28
own firm within the real estate business rather than just being patient under a broader umbrella yeah well I think uh
9:35
real estate is a grind right real estate brokerages grind you got to work hard it's a sales 100 commission
9:42
um it's a juxtaposition of obviously you don't make money until people spend money right and so it can be a very
9:48
lonely game because there is a lot of rejection there's a lot of failure and you just have to constantly pick yourself up right whether it's early in
9:56
your career you might make a mistake here or there and you might burn a bridge because you just didn't know what you were potentially doing to the best
10:02
of your abilities obviously that doesn't happen anymore but you know you always work better when you're in groups I when
10:09
I first started I worked for my godfather who was a top producer um at a company called app properties
10:16
our Property Consultants and then went to add properties and then I was on a
10:21
big producing team a top three team in the city of Chicago so every year they
10:27
they were in the top three so they were doing 100 million a year back in the early 2000s right now the top teams are
10:35
doing two to three hundred million right so it's a lot bigger now but back then
10:40
100 million was like the ultimate goal right yeah and so what I what I liked
10:46
about those was I learned what did you write and what what I learned to do what not to do
10:51
right so that's either the way they consulted their clients the way maybe
10:56
um in real estate probably just like in any other kind of sales and this is where it kind of comes back to that whole car salesman thing was uh I always
11:05
try I already knew maybe it was because the way I was raised or because some of the mentors I had early on in the
11:10
industry were like don't see how close you could get to the line of of being
11:16
questionable but like how far can you stay from that line and so I bring this up because what I saw from other Brokers
11:23
was they would try to get close to that line right and maybe they they have little
11:28
white lies or they FIB right on something or they expand on something that really shouldn't be expanded on
11:35
right just to add dramatic effect in order to have power over the opposite party right to
11:44
you know hinder the negotiation or to put pressure where there was no pressure but they were just kind of lying and so
11:50
for me it was like okay this I don't really know if I want to be associated with these people anymore so that I went
11:55
to another group and then another top producer right so my first like three or four years I was with a top producing
12:02
team and then the next I think eight years I was with another top producer kind of a luxury agent
12:09
so I kind of learned cut my teeth a little bit on luxury properties here in Chicago and she was a very Integris
12:16
person so she ran a business that I always admired and I was like oh I want to run a business like this right but I
12:23
think I could still do it better right because of my analytical background my you know non-conforming kind of thinking
12:31
outside the box uh how do I find leverage within a negotiation or how do I you know create opportunities for
12:38
people out of nothing you know for example I just sent like 1200 letters to
12:44
all the single family home owners in one particular neighborhood because I have three or four buyers who are really
12:49
desperate to find something in this neighborhood and there's nothing on the market or when something does come in the market it's way overpriced right
12:55
right so just like taking that initiative taking that idea oh how do I all right now with my team let's figure
13:02
out how we could execute on this right and then go and do it and so I came over to Keller Williams from
13:08
Berkshire Hathaway it's been about 15 years um with a company called uh Canyon stray
13:14
which was a luxury brokerage here in Chicago uh and then we got bought out by
13:19
Berkshire Hathaway and um about four years ago I switched over to Keller Williams because
13:26
one thing I wasn't getting after having 15 16 years of experience at a big brokerage was
13:32
um I wasn't I was kind of stagnant right you learn every deal every every year every deal is different right so you're
13:38
always learning something but I wasn't expanding my ability to think bigger right to expand right like how do I
13:46
actually run a business because I was an advantageous realtor most Realtors don't
13:52
treat their business like a business and that is the most common mistake I see and the you know because all
13:59
Realtors generally unless you work for like Redfin where you get a salary you were at 10.99 100 Commission
14:07
broker right right and so the thing I found myself at Berkshire Hathaway was
14:12
more or less like I'm an advantageous realtor and I'm just chasing like a star effect I'm all over the place right
14:19
where I wanted and as my kids started to grow and I was missing out on time with them I realized like something's got to
14:25
change right so Keller Williams have has the systems they have what they call the
14:31
mrea which is the million dollar real estate agent so uh
14:37
they more or less wrote a book that molest gave you the blueprint to make
14:43
two million dollars a year and you net a million and then you give away a million so the power of that to be able to
14:50
actually say to yourself like could I actually make this kind of money which is more than I ever thought I ever could
14:55
right right on an annual basis and then not only that could I take half of that income and actually give it away
15:02
right yeah and then their mindset is it's not money is only good for the good that it could do right and so like the
15:09
whole ethos behind the brand of what who Keller Williams is was kind of
15:14
intriguing and um just really enticing to me and everybody there that I met and I go to
15:21
events all over the country I meet Brokers from all over the world doing business at the highest level
15:26
and it's uh it's mind-blowing because anytime you think oh I got big goals you
15:32
go to these events with agents who are selling you know a billion dollars a year
15:39
you know what I mean yeah and um Keller Williams in particular is the largest
15:44
privately held real estate Brokerage in the world they do more volume and they have more agents than any other brokerage so it's
15:50
like it's just a very interesting company and so uh that is kind of what led me to
15:56
you know I thought I could you know create a team and obviously one's kind of going back into creating running a
16:02
business well the only way you can expand is you know creating leverage through either people or systems
16:09
and so Keller Williams has some of those systems and they are teaching they have taught me how to how to hire write how
16:16
to you know what I mean um and then work the systems out so then I can create more leverage so I can get more time back
16:23
so that I can't actually you know the ultimate I don't know success is different for
16:28
everybody right right my success is generally it doesn't matter if I you
16:34
know what my salary is sure I have goals and I try to achieve those goals that have
16:40
you know a certain number associated with them at the end of the day um success to me is I do what I want
16:46
when I want with who I want yeah right and if I could do that making 100K or if I could do that making a
16:52
million dollars like that's successful to me because we're not we're not tomorrow's never promised right and so
16:59
one thing I don't want to do is have regrets which I love about my wife is that she will be like hey you're working
17:06
too hard you've you haven't taken a day off in four months your kids miss you like something's got to change and I was
17:12
like you're right Keller Williams had that model for that so now I haven't worked a Sunday
17:19
probably in two weeks or two months two years and I've taken off a lot of Saturdays because I now have a team who
17:27
takes care of a lot of that stuff and I get the time back and I get to actually you know enjoy my family
17:33
I love that I love that man there's there and I love the fact that you found
17:38
um a partner that has kind of those same ideals
17:44
um that that you had that allowed you to kind of challenge yourself and
17:50
stretch yourself but in a way that felt right to you ethically um yeah that is
17:55
awesome there are two things I want to dive into um the negotiation skills that you
18:01
developed and then also uh building a team but first I want to dive into how did you think about building a team
18:08
and what are some of the tips and tricks that you you got from Keller Williams
18:14
Because for a lot of entrepreneurs even myself it can feel like rolling the dice and it
18:22
can be a very expensive process so just curious about some of your Lessons Learned building out that team
18:29
um and growing yeah I think the first step I mean and generally when it comes
18:35
to real estate brokerage they would generally say that your first two hires should either be an admin or should be
18:41
like a buyer's agent right so I generally went with the admin because a
18:46
lot of the background uh paperwork takes up a lot of time um you know I think there's a
18:53
not a stat but there's a number out there I forget what it is but a realtor during a transaction has
19:00
has something like 60-something jobs whether it's public
19:05
relations marketing manager HR whatever sales like marketing like whatever it is
19:12
they have a lot of hats you have to wear right and obviously therapists depending on the situation yeah but in general you
19:20
need to take some of that stuff off your plate that is not income producing activities right so I used to have my to-do list
19:28
and then I would write a dollar sign next to anything that actually like create created income right that
19:36
was lead generating and so anything that wasn't that I would give to my assistant right or I would I would try to like
19:43
create leverage somewhere else whether you could do that with a cyber backer Which is less expensive than having a
19:49
full-time employee a cyber backer or you know virtual assistant uh those are obviously really popular now
19:56
so and you can find somebody working all over the world who can help you with back of the house stuff work with
20:02
marketing work with sales work with creating systems within your business we kind of have a saying we need to be
20:08
working uh on our business not just in our business right because most entrepreneurs are
20:14
working in their business they don't spend enough time to actually plan to actually work on the systems right and
20:21
create the opportunities of Leverage because they're so busy servicing whatever they're doing and so I first
20:29
focused on a an assistant so I went through a you know over the years I've been through a few of them I have a good
20:36
one now who's been with me I think four years she went through a seven point
20:41
interview process right that Keller Williams has created it's called they have a whole curriculum which is
20:47
impressive for a corporation um called um what is it uh
20:56
I'll come back to me um but more or less uh oh it's called career visioning and
21:01
it's for the business owners within so it's all generally for the rainmakers or the director of operations of how to
21:07
hire and how to find the right Talent right yeah and so it's as simple as kind
21:12
of like say you put a resume out and I didn't do this my for my first few but I did it for my my last two hires is
21:21
you put out the job description and then at the bottom of it you say um
21:26
serious inquiries only text this number with your name
21:32
or email it to this email address and then you only interview the people I got
21:37
I think my first hire I went through 400 resumes my wife helped me because my wife's very
21:44
type A and she's very thorough so she helped me get through most of that um and then I more or less pick the top 50 and then I interviewed I called
21:51
probably 25 of those people and just took way too much of my time or I wasn't actually doing lead generating stuff
21:56
where the career visioning really helped because so say I had another 400 applications
22:02
for this job role well guess what there's only 12 people who sent me an email I interviewed those 12 people because
22:09
they're the ones who could follow the the simple instructions and I even put it in bold yeah right now it was like an asterisk I
22:16
made it easy for people right it wasn't just slipped in there um and so that is one thing that
22:22
I've learned through Keller Williams is just that little attention to detail so hire the admin
22:28
um and then just started creating systems right in real estate you have to have like multiple systems just like any
22:34
other business right you have a had a buyer system I had a seller system
22:40
right how to work with sellers how to work with Buyers uh investors uh lead generating system Marketing Systems uh
22:47
hiring systems like how do we bring on more agents right how do we qualify those agents
22:53
um and we go through the career visioning that Keller Williams has created which more or less is
22:59
like a seven interview each one takes about an hour so you're investing seven or eight hours into this person up front
23:06
yeah and each one more or less they have to kind of pass through it to see hey do
23:12
you do we want to take this to the next step yeah and what I like about it is one of them is one of them you actually look at
23:20
their more or less their history of all their either jobs or some of their
23:25
successes going all the way back to like high school so were you uh you were either soccer we're the
23:34
captain of the soccer team right were you know did you win a spelling bee in eighth grade like whatever it is what
23:40
have been some of your successes right and some of your failures and then there's another one called motivation which really is helpful I think is
23:46
probably the best tool of of that whole um system where you kind of
23:53
they have they have questions they have like 20 questions where you more or less ask them and then you write it on a board and then you Circle
23:59
consistencies within their life and what motivates them and then you kind of drill into what do they really want to
24:06
do well I really don't want to hire somebody invest you know
24:12
who knows dozens and dozens of hours and to them for them to leave in two years because they really want to start a dog
24:18
grooming company right like that's a real passion right so what I like about is it drills into
24:24
what their passions are what their goals are and how they how you how can I build a world big enough where I they could
24:31
live in it and get all the things that they want yeah right yeah so if I interview somebody in a director of
24:36
operations position and they say and I eventually drill down and you know what their ultimate goal is to make a hundred
24:43
and twenty thousand dollars a year okay what are you gonna do with that 120 000 dollars
24:49
right and so in the interview we kind of go and find out what that is well guess what she wants to start a non-for-profit
24:56
as an employee if I can help as an employer can I if I could help one of my
25:01
employees actually fulfill some of her personal and lifelong goals well how much more
25:07
um you know fulfilled is she going to be in the role that she feels known supported right and that we're working
25:14
towards that goal why the only way the only way I'm gonna be able to afford to pay somebody that kind of money is well I have to hit this many many sales right
25:21
and so helping them build it out because at the end of the day the more money I make the more money they're going to make yeah so no I think I love that yeah
25:30
so I think the first role for any real estate brokers probably to get some kind of uh assistant to help with some of the
25:38
transaction management marketing management um and also just kind of the
25:43
face-to-face with client on the back end right how many people showed your property this week what was the feedback
25:49
like if I don't have to send those emails if I don't have to make those calls if I don't have to deal with that and somebody else can that's great if I
25:55
don't have to deal with the attorneys and the inspectors and the appraisers right and the loan officers and I could
26:01
have somebody else deal with that well then that gives me more opportunities to go out and have coffee with clients all
26:08
right and how have more intentionality around the people in my world right and so you're creating again what are those
26:15
lead generating opportunities and focus on those so then I could bring in more business and feed it to my team
26:21
yeah I really I really like the I really like the idea of just kind of
26:27
writing down all the tasks and then put just simply putting a dollar sign saying is this lead generating or not because
26:33
you know I come from Consulting so I'm very operations heavy like I can whip up
26:39
systems like no nobody's other yeah no one's business but the challenge for me is I'm thinking about and executing
26:47
those systems myself yeah um and then trying to make a decision of okay well Monday I'm doing this system
26:54
on Tuesday I'm doing this system and of course there's a certain element of are you in a position to hire but you know
27:01
keeping the eye on the prize and focusing on can I make money if I keep this activity
27:08
or is this just an activity I don't like doing right those are two very different reasons to find somebody
27:15
um to to replace you so I really like that system that you put into place yeah and I'm not an operational person like I
27:22
always you know before I hired a full-time and I I think also too like to be honest and I think this is where a
27:28
lot of entrepreneurs are as well they don't want to spend the money on hiring somebody full-time or somebody they're
27:34
gonna try to find somebody at 35 45 Grand 50 Grand when really the person
27:39
they want is at like 70 or 80 grand you know especially nowadays yeah but for
27:45
years I tried part-time hires and it just never worked out I probably went through six part-time hires
27:51
because it just wasn't aligned right and they had other things and they needed to make more money at the end of the day
27:57
right and so I think a lot of times you know entrepreneurs in particular
28:02
Realtors they go cheap right away and I get it because I was there but in hindsight if I knew now what I knew then
28:08
I would have hired somebody full-time a long time ago right there's a great agent in our
28:14
industry uh her name's Millie Rosenbloom she's been doing about 40 years top producer she's been the president of the
28:21
Chicago Association of Realtors just a real powerhouse real smart uh good business owner and she I heard her
28:28
speak once at a panel and she more or less said if you're a realtor selling five million
28:33
dollars of homes a year which is you know roughly
28:39
um you know 75 to 100 000 a year in income you should have a full-time admin
28:47
and I remember when I heard it because I was making that much and I was like whoa how can I go and forward somebody to pay
28:52
them you know forty fifty thousand dollars that's half my income there's no way
28:57
but in hindsight I probably could have made that happen and I should have made that happen
29:02
because I would be a lot farther along now because it took me uh probably another eight years or seven years of just doing
29:09
it on my own you know and I was making good income and you know the business was growing every year and generally the rule of
29:16
thumb for me is always try can I grow my business 20 to 30 a year so you know and in five years it doubles
29:25
right so that's you know or like conservatively
29:30
you know if that's my goal then okay I'm okay with that because I mean I'm in for the long run
29:36
yeah absolutely uh and then some people hire buyer's agents somebody help because buyer when you work with Buyers
29:42
versus sellers buyers take up a lot more time just because you're showing them eight properties right you know so
29:49
you're in the car with them for four or five hours versus doing you could probably show
29:55
a lot of properties on the opposite if you're a listing agent yeah right yeah and so some some people
30:01
focus on getting a lot of times agents who start out they're more buyer focused just because they're doing open houses
30:08
and that's a good way to you know most Realtors don't do open houses to sell
30:13
the house they do open houses to meet unrepresented buyers right right you
30:19
know I think there's a statistic out there that more or less I think something only like seven percent
30:25
on a national base on an annual basis home sell during an open house seven percent
30:31
they don't actually really you know sell that many houses yeah so
30:37
it's it's it's it's fascinating because it comes down to the fundamentals of business right like what figuring out
30:43
that yeah you're not going to you know hit your conversion or your transaction but you doing it gives you the leads and
30:51
those leads may turn into a number of other uh close deals so sorry 100 it's
30:58
coming back down to the fundamentals yeah my first deal ever was I was doing an open house for a different brokerage
31:03
on a development site uh in Lincoln Park and uh an unrepresented buyer came
31:09
through she just so happened to be a doctor at University of Chicago
31:14
um she loved me right I barely knew what I was doing you know I'm 21 at the time
31:20
right 22 and uh she ended up loving me and referred me to multiple other
31:26
doctors and people and you know it was like one of the best relationships I had in my business because she after after
31:33
we closed and we ended up getting dinner together I told her that that was my first deal ever and she was like I would have never have
31:40
known like you were so competent and so confident in what you were doing you
31:46
know that I would never have known and I appreciated all the honest feedback you gave her because you know so I think it's just I hate I
31:53
hate the expression fake it till you make it but I think at the end of the day what I did and I think what a lot of
31:59
good entrepreneurs do is that they invest in themselves so now that's how I
32:05
I I Rose to the top or I Rose really fast at the border trade
32:10
um when I was I started when I was 18 and I think I stopped trading when I was 21.
32:15
um was because I didn't take lunch breaks I would sit and just pick all these older
32:21
Traders brains right I'd meet them throughout the day and they would either like you or they didn't like you right because it was a very tough
32:27
World down there on any on any exchange floor it's very it's a very boys locker
32:33
room right it's a very Cutthroat like you can't screw up or you get fired or you know people just make fun of you
32:39
yeah and uh instead of taking lunch breaks and I would do this say you work five days a week there I
32:46
probably would take a lunch once a week right or I would just eat a sandwich real quick throughout knowing that I
32:52
would just go and pick these guys brains because they were still in the pits and then those guys liked me and they got me jobs
32:57
right and then they're like oh hey man you shouldn't be doing this job like you know I'm like what books should I read
33:03
they tell me I read the book I go back to them at lunch and say I don't understand this concept right yeah I
33:08
don't understand this hedge or you know I don't understand how to create leverage within this trade and they
33:13
would talk to me about it and it's like yeah you know and I think I did that as real as a realtor too
33:20
you know I would pick older guys brains I would read books I would read The Wall Street Journal to help understand what's
33:26
going on in the bonds you know which is going to affect interest rates which is going to affect you know multitude of
33:33
things so I think I was just all over constantly just investing in myself and that doesn't cost much right yeah or
33:40
during the recession I think I got I got like three accreditations during the recession things were slow I got a
33:46
foreclosure and short sale uh certified negotiation expert right so I focused on
33:51
what are what is what is important for a good realtor to have is good negotiation skills right so then I went and got
33:58
certified in that then I became like a seller's representative like making sure I knew exactly how to Market
34:04
people's homes the best way possible right I I really like that tactic
34:10
because I can relate to it um I'm one that you know infamously
34:15
doesn't take up take lunch and but I like talking to people like picking
34:20
people's brains you know I have three older siblings closest ones eight years to me so I'm used to talking to people
34:27
that are considerably older than me yeah and love just the wisdom they give and
34:32
um we were talking about this a little bit earlier this podcast is kind of like that for me
34:38
right yeah it's it's in a world where everything's gone online and everyone is
34:44
you know selling some type of course or some type of framework for me I still like the you know find a way to talk to
34:52
a stranger and pick their brain um and this podcast has given me the
34:57
opportunity to just touch people right and talk to them and learn their system
35:02
so um I 100 agree like there's there's wisdom in
35:09
just carving out the time to invest in yourself in the way that you learn best
35:14
whether it's just you know people to people finding books taking a credit accreditation courses
35:21
um I really like that yeah I mean even I I try to push that onto my team and other agents on my team and they're not
35:28
wired the same way I am is sometimes I get some pushback but it's like I even just uh had an agent on my team where I
35:35
was a two-day course she got a lot of like continuing Edge education credits
35:40
for it um because she was just in like a tighter financial situation so it's like
35:45
you know what I will pay for it right I'll invest in in you as I continue to do on a daily basis but like I'm also
35:52
putting money towards it right yeah so you could hone your skills right and that's also as a as a business
35:59
owner like sure can I teach a lot of things that they taught her in the class but I'm also busy right so it's also
36:04
creating leverage like this company will teach her how to be I think she got a it's called accredited buyer
36:12
like consultant like yeah ABC or something like that um and so
36:18
now and when she came back she's like hey you know did you know that we're doing this and maybe we shouldn't be or
36:24
hey did you know that we're doing this and hey we're really doing well yeah right on this and it was just like yeah
36:30
great right and so now she has more confidence to go out and do her job better
36:35
yeah because she's just been trained for you know 16 hours eight hours a day for two days
36:41
[Music]
36:50
if you're an entrepreneur and want to share your journey and be helpful to others please hit us up on our social
36:56
media channels or you can shoot us an email at behelpfulpodcast gmail.com thanks be helpful