Rachel Webb, Inner Light Counseling
Meet Rachel Webb, owner of Inner Light Counseling in Lakewood, near Denver, Colorado. Rachel started her private practice three years ago. Her passion is providing a healing space for clients to process anxiety, trauma and life transitions. She lives on a small farm with her two dogs, three cats and a corn snake. Rachel's own therapeutic journey led her to start her private practice.
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Founder Stories: Rachel Webb of Inner Light Counseling’s Tips on Starting A Business
Rachell Webb is no stranger to the power of the pivot.
She never set out to open her private practice — in fact, it wasn’t even on her radar after grad school. However, burnout from her government job, combined with the shift the pandemic brought to many lives, led her to reconsider what was possible. What started as a leap of faith turned into a full-time practice just nine months later — and five years on, she hasn’t looked back.
Webb’s love for psychology runs deep. She’s been drawn to the field since high school, always knowing it would shape her life’s work. Today, she brings over a decade of experience supporting clients through anxiety, depression, and life transitions. Known for her thoughtful, reflective questions, Webb practices a client-centered approach that encourages people to reconnect with joy and create lives they genuinely love.
Guided by the belief that we are our constant companion, Webb emphasizes the importance of making your mind a good place to live. We’re honored to have connected with her to discuss her path in wellness and her journey as a business owner in the therapy sector.
What inspired you to start your business, and how did you develop your initial idea into a viable business concept?
My therapeutic journey, I wrote it out step by step.
What were some of the biggest risks or uncertainties you faced when starting your business, and how did you manage them?
Not knowing if it was going to work as I started in the pandemic, or if I would even enjoy it.
What was your first action? If you were starting all over again, would that still be your first action? If not, what would it be?
My first action was to invest heavily in the creative side. I probably would have spent more time on the technical side of things, looking back.
How did you get your first customer or sale?
Through my website.
Tell us about a major business milestone or accomplishment that your proud to share.
I am proud that many clients return when they are going through a difficult time.
What is one strategy that has helped you grow your business? Please explain how.
Multiple local directories and Google Ads.
What were some of the biggest mistakes or missteps you made early on in your entrepreneurial journey, and what did you learn from those experiences?
Thinking that I did not have to do any other marketing once my website was up. I need to put myself out there consistently.
Can you describe a particular challenge, obstacle, or failure you faced while building your business, and how you overcame it?
I struggled with allowing myself to take time off. I often remind myself that I do what I do so I can have the schedule I want!
Looking back on your entrepreneurial journey, what advice would you give to others who are just starting out in the business world, and why?
Just do it!! The majority of the battle is just getting started.
How do you approach skills gaps and things that aren't your strengths?
With creativity and flexibility. I also enjoy learning from my colleagues.
What is one habit of yours that makes you more productive as an entrepreneur?
Giving myself time for creativity.
What misconceptions did you have about entrepreneurship before becoming an entrepreneur?
That you had to work all the time.
What is the book that you recommend our community should read and why?
The Surrender Experiment By Michael Singer. (Check it out here!) 
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