Kiley Peters
Kiley Peters is an award-winning entrepreneur and executive coach at RAYNE IX.
Creating Space for Dreamers
“If you're working for somebody else and you decide you don't want to do that anymore, you give a two week notice. And then you leave, and you go on to the next thing. When you are an entrepreneur and a business owner, you don't get to give a two week notice.”
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I started freelancing when she was 18
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Brainchild - I quit my job, found a name, an figured out the logo
RAYNE IX - I kept my job (Brainchild), slow ramped down that business and ramped up RAYNE IX over 18 months
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I’ve got a ton! Check out Kiley’s recommendations here.
Show Notes
“My team is actually the biggest reason why I opted not to sell Brainchild and to shut it down instead; because I knew if I were to sell, I would have to sell my team,” explains Kiley Peters, founder of RAYNE IX, an executive consultancy for women entrepreneurs. Kiley began her entrepreneurship journey with Brainchild Studios, a digital content strategy agency. In today’s episode, Kiley shares why she chose to shut down Brainchild Studios, what she learned from shutting down a business, and why she decided to found RAYNE IX.
In 2021, Kiley realized that she no longer wanted to run Brainchild Studios and was instead interested in working with female small business owners. Her love for her team members led her to shut down the business instead of sell, so that she could bring them with her to the new company. Kiley shares what she has learned from her entrepreneurship journey, along with tips for other small business owners.
If you are an entrepreneur, you need to understand the value of your employees and provide ample opportunities for them to succeed. Learn more about why Kiley chose to shut down her first business and how RAYNE IX helps women entrepreneurs not only succeed, but flourish.