Niels Vandecasteele
Sunday helps brands create amazing company fashion that people will love to wear.
Understanding industry complexity through the eyes of the customer
“Our clients were our advisors because they gave us instant feedback. We learned the importance of talking to our customers to understand their expectations.”
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Our clients were our advisors because they gave us instant feedback
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Every Friday we would invite an entrepreneur for lunch; we learned a lot during these conversations
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Niels Vandecasteele stitched his background in graphic design, video design, and web development with Steve Callen's background in DJing and community building, and together they created a sustainable fashion company called Sunday.
At its very fiber, Sunday creates high-quality, meaningful, brand-aligned products for some of the biggest names in pop culture.
How did the idea weave together in the beginning?
Ironically, they were both near actual stages when the stage for their future business was set.
Niels’ fandom of Avicii Tim Berg led him on a hunt for a short-sleeve T-shirt to wear to his concert and he came up short. It didn’t exist. Around the same time, Steve Callen was DJing, and he had varying-colored T-shirts made that helped his fans stand out in the crowd. They both realized that they could be the needle that sews the fashion and entertainment worlds together.
Now, Sunday’s brand stands out in the industry crowd especially when it comes to user experience, quality, and design!
More importantly, Sunday has created the perfect runway for brands who want to model their values via everyday people turned brand ambassador models.