Developing a Winning Brand

In this episode, the founder of Brand B Sports shares his remarkable story of stepping away from the corporate world to launch his own entrepreneurial venture. He focuses on building brands for professional athletes and collaborating with major leagues like the NBA, NFL, and NHL. The conversation delves into what it takes to build a brand from scratch, the mindset shifts required for entrepreneurship, overcoming setbacks, and leveraging authenticity to win trust in highly competitive spaces.

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Jason Campbell

“Information and knowledge is absolutely transferable, but it doesn’t have to be transactional”

About the Guest:

Brand B Sports Founder & CEO

A dynamic entrepreneur who left a secure corporate career to channel a personal passion for branding into business. His journey with Brand B Sports centers on helping high-profile athletes define and communicate their own powerful personal brands, allowing them to succeed well beyond the playing field. His expertise lies not only in strategy and execution but also in cultivating relationships, adapting to industry trends, and telling authentic stories.

Key Themes & Takeaways

Making the Leap: Why walking away from the comfort and predictability of a corporate job was critical to launching a legacy brand.

  • Athlete Branding: The unique challenges and opportunities found in building brands for pro athletes and collaborating with global sports leagues.

  • Authenticity as Differentiator: How genuine storytelling and transparency set winning brands apart, especially in industries surrounded by hype.

  • Learning from Setbacks: The founder shares honest reflections on early mistakes, what didn’t work, and how feedback from clients and consumers shaped the company's best products.

  • Culture & Teamwork: Building a team that’s hungry for growth and learning how to maintain energy and focus during difficult phases.

  • Data and Instinct: Using metrics to validate ideas but not losing sight of human intuition when making branding decisions.

  • Advice for Founders: Encouragement to “get in the game,” embrace imperfection, and let passion be a compass through adversity.

Detailed Timestamped Highlights

  • 00:00 – Introduction: Host welcomes guest, teeing up the founder’s career pivot and early motivations.

  • 04:30 – Finding a Niche in Athlete Branding: Identifying athlete needs and new approaches to image management.

  • 12:15 – Lessons from Corporate to Startup Life: Struggles with uncertainty and learning to “sell the vision” before results.

  • 22:00 – Working with the Big Leagues: Behind-the-scenes on collaborations with NBA, NFL, and NHL athletes and organizations.

  • 33:15 – Handling Rejection, Customer Feedback: Guest shares one formative story about a failed pitch and how it led to a product pivot.

  • 45:00 – Building a Resilient Company Culture: Core values, rituals, and the importance of celebrating small wins.

  • 56:00 – Leveraging Data: Real examples of how client analytics and engagement data influence branding decisions.

  • 1:08:00 – Closing Advice: Guest’s letter to his younger self—on grit, authenticity, and always staying “in motion” even when outcomes are uncertain.


  • Don’t chase the bag, chase autonomy

  • Learn what you passion is and figure out how to monetize it

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