George Davis Jr.
Muse Coffee Studio is a coffee shop in Chicago. Yes, the coffee is good, but it’s about more than coffee. Muse is about the acknowledgement, appreciation, and amplification of culture through creative expression.
Everything Is Momentum
“What is going to get people coming back? It can’t just be the coffee. Coffee is a commodity; everybody doesn’t have our playlist; everybody doesn’t have artwork”
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Opening. Starting a business is a race to the starting line
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It was less about what the space looked like and more about what people would feel. It had to be more than just coffee.
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I listen to your customers as they come into the shop and take note of what they appreciate about the space. Plus I explore new flavors and syrups.
Sometimes, the critical first step to launching a business is having the audacity to believe that you can be successful. George Davis Jr., the owner of Muse Coffee Studio in Chicago, shares his entrepreneurial journey and the work it took to achieve the milestone of launching his small business. Starting with an abstract vision for a soulful coffee studio, Muse is an art gallery styled coffee mosaic in Chicago's Near West Side neighborhood. In our conversation we explore the feelings of self-doubt, get to the starting line, identifying what truly differentiates your product, and more.